TFA Code of Conduct

Effective Date: 1 January 2025

Our Commitment
At ThinkFresh! Advisory, we are committed to conducting business with the highest standards of integrity, professionalism, and ethical behavior. Our Code of Conduct reflects our core values of simplification, dedication, and growth, guiding how we engage with clients, partners, communities, and each other.
Our Core Principles
1. Integrity & Transparency
We operate with unwavering integrity in all our interactions:

We are honest, truthful, and transparent in our communications and advice
We make realistic commitments and honor them consistently
We safeguard confidential information entrusted to us
We avoid conflicts of interest and disclose them promptly when they arise
We provide clear, accurate documentation of our work and recommendations

2. Client-Centered Excellence
We are dedicated to delivering exceptional value to our clients:

We place our clients' legitimate interests first
We provide independent, objective advice that truly serves their needs
We customize our approach to each client's unique requirements
We commit to continuous improvement and evolution of our services
We measure our success by our clients' success

3. People & Partnerships
We believe in the power of people and partnerships:

We treat everyone with dignity, respect, and fairness
We embrace diversity and inclusion in all aspects of our business
We foster collaborative partnerships built on trust and mutual benefit
We actively listen to understand different perspectives
We share knowledge openly to empower our clients and partners

4. Professional Standards
We maintain the highest professional standards:

We ensure our team members are qualified and continuously developing their expertise
We stay current with industry developments and best practices
We provide fresh, innovative thinking backed by solid expertise
We take accountability for our work and decisions
We adhere to all applicable laws, regulations, and professional standards

5. Environmental & Social Responsibility
We recognize our broader responsibilities:

We promote sustainable procurement and business practices
We support social responsibility through our ThinkForward> fund
We consider the environmental impact of our operations and recommendations
We contribute positively to the communities where we operate
We encourage and support responsible business practices

Applying Our Code
This Code of Conduct applies to all ThinkFresh! Advisory team members, associates, and representatives. We expect everyone working with or for us to uphold these principles. We actively encourage speaking up about concerns and reporting potential violations of this Code.
We regularly review and refresh our Code to ensure it continues to reflect our values and commitments as we evolve.
Accountability
ThinkFresh! Advisory leadership is responsible for modeling these principles and creating an environment where ethical conduct is expected, valued, and recognized. We take violations of our Code seriously and address them promptly and appropriately.
By adhering to this Code of Conduct, we create high-impact, fresh environments where people and partnerships thrive and win.